Ryanair, probably Europe's most popular low cost airline, which states having Europe's no.1 travel site, has decided to take advantage of the huge amount of traffic it gets to start selling advertising spaces. Ryanair.com generates 20 million unique visitors per month and 700 million hits per month. The ads will be sold by LM Media, a subsidiary of Lastminute.com, which just debuted on the market signing this three years deal with Ryanair.
Quoted on Eye for Travel, Matt Gower managing director of LM Media said:
"The creation of a full-service online advertising agency was a logical step for Lastminute.com, which leveraged the skills and expertise of the commercial team and its existing network of advertisers, coupled with the fact lastminute.com has 15,000 plus suppliers which is a unique resource for both advertisers and new clients for LM media".