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Interactive marketing and other great advertising ideas since 2003
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July 20, 2005
Surf 'n listen to the radio

According to a research carried out by the IAB and the RAB (Radio Advertising Bureau) in the UK, one in five Internet users listen to the radio while the surf the Web. Netimperative points out that 59 percent of the respondents claimed to have looked for products and services on the Internet after hearing about them on the radio.

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