"Come on baby light my fire" says Zippo launching in France its "Love Tour". With a mix of dating and club music Zippo celebrates online its 73rd anniversary, inviting single consumers to find their soul mate at the its parties. The Zippo Love Tour moves around France visiting Lyon, Saint Tropez, Montpellier and of course Paris.
A part from the dating idea, Zippo has also launched a Zippo Art Contest, in which design talents are challenged to create original lighters patterns on the theme "love and women".
[news via Marketing Relationnel & Internet]