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August 08, 2005
Lack of technology knowledge impacts online marketing

We know why you fail... Netimperative reports the results of the Internet Campaign Effectiveness Study from Web testing firm SciVisum which found out a lack of technology knowledge is the key factor impacting successful Internet campaign planning. According to the study, a IT and marketing departments usually "don't talk with each other", and this often causes severe problems as website overloads and server crashes.

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