adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

August 09, 2005
The Mercedes-AMG online experience

Avenue A / Razorfish has created a new website for Mercedes-Benz AMG. Mercedes-AMG's website takes users on an interactive drive of the AMG brand, automobiles and its unique headquarters in Affalterbach. The site's design and handling mirrors the AMG racing driven experience. Scott Preacher, client partner of Avenue A / Razorfish East comments:

"Our goal was to build a web presence that clearly articulated the Mercedes-AMG brand while leveraging the latest in rich media technology. The new Mercedes-AMG website delivers a truly unique interactive experience -- one that invites users to immerse themselves in the world of AMG automobiles."

The site, available in English and German, is really nice and makes you perceive the Mercedes brand value. It makes a good use of video, but the sound design is rather poor. Don't check the news section in the lounge, apparently no one tested it ;-)


Comments on this entry

Another goof in this otherwise enjoyable site: Go to the showroom, you'll see two models of cars. Click on the one on the right, then on "Exterior features," then on "Retractable roof."

The car begins spinning wildly in a 360, and the copy below reads:

"Roof copy here"

Where is the QA on Avenue A? --RJ

Posted by: Rohn Jay Miller at September 2, 2005 03:15 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog