MSN has assigned its third annual MSN Creative Awards. Eight agencies received a total of $50,000 to honor their groundbreaking work in four categories of online advertising for campaigns that appeared on MSN sites over the past year. The winners were chosen from more than 300 creative entries representing over 130 brands in a competition centered on the theme of Web pioneers.
The gold award was assigned to Hill Holliday for the video campaign on behalf of The American Red Cross. Silver awards were assigned to Critical Mass for the Las Vegas Convention and Visitors Authority, Goodby, Silverstein & Partners, San Francisco for Subway and for HP PhotoSmart, Real Pie Media for Fox Film "Sideways", Carat Interactive San Francisco for Adidas a3 Megaride, OMD Digital and Fallon Worldwide for United Airlines, MECi-The Digital Edge, Los Angeles and Dare London for Sony Ericsson P910 smartphone; Media 8 Digital Marketing (in partnership with The Cartel Group) for U.S. Army.