adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

August 19, 2005
The unperfect: advertising gets real

Even fat women and ugly men can be the models in advertising. After years of sexy bodies and beautiful faces, eventually "normal" people starts starring in ads, ending the age of perfection in advertising.

Business Week points out that just like it's happening with reality Tv, advertising tries to get real, to help consumers identify with real stories and therefore perceive products as real also. Dove, Eileen Fisher and now also Nike are among the brands following this new trend. As the article points out, reality ads might not change mass perceptions of beauty, we can expect the trend to continue as they fuel sales and draw connections with people who see the ads.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog