In France Nike is online with a micro-site to promote its Air Max shoes. It is features four excellent (viral?) videos created by Olivier Megaton (a friend of Luc Besson) and an online competition which allows people to win the shoes by
spamming referring ten friends.
The videos are quite funny and extremely well done, the graphics is good and the overall concept is appealing and original but in the end, the site leaves you kind of disappointed because the game idea is very poor, definitely not in Nike style.
[via Marketing Alternatif]