Travelling company Thompson (in partnership with Tickle) has launched an online campaign in the UK to engage users and provide them with personalised travel destination suggestions. Until the end of Octorber surfers are invited to take a test to find out what is their travel personality. If you want to give it a try and find out whether you're a "tender tourist" or a "wilderness warrior", just click here.
There are two things I find rather strange: first, Revolution says this is a "viral" campaign (?!?)and second, initiative is promoted only on Tickle's website, while the Thompson's homepage doesn't refer it (yet).