Here is an interesting story from the International Herald Tribune. Stern, one of Germany's most popular weekly magazine wanted to promote its Aug. 25th issue with a 12-second Tv spot on the leading German channels, but they didn't manage to buy the space, because the Tv stations refused to air a spot which was actually againt television. The Stern issue featured the headline "Turn It Off: Why Television Has Gotten So Boring".
Even if the ad was rejected, Stern received quite a lot of PR boost so, in the end, maybe they just spared a lot of money...
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