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September 08, 2005
Find Ricola's mystery cougher and win

In the US cough drop maker Ricola is about to launch an integrated campaign and a competition to celebrate its 75th anniversary. Through radio spots and on-pack ads consumers will be invited to find Ricola's mystery cougher in their city, having the chance to win up to $1 million if they offer the mystery cougher a Ricola when he/she coughs. Clues will be given online at to help consumers pinpoint the mystery cougher's location. Read more on Brandweek.

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