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Interactive marketing and other great advertising ideas since 2003
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September 14, 2005
A great video challenge for Saab

Random Culture points to another (see the KFC entry) online video adventure (but I suspect this is online since May). This time the automaker Saab is behind the challenge on the streets of London. The smart idea is to promote the new Saab 9-3 Sportwagon challenging players to race against time. Saab is supporting the campaign also with a 100-page adventure game book featuring the Saab 9-3 SportWagon sent to 50,000 prospects and existing customers.

I really had fun playing the game, even if I did't prove to be a very good driver. I guess it's because the driver was sitting on the right :-) Anyway, it's nice to see that advergames are evolving and getting more and more engaging.

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