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September 14, 2005
Virgin Express: pee & win campaign

In Germany, Virgin Express is online with a "pee & win" advergame to promote its new Berlin-Brussel route. The game is inspired to the popular Belgian "Mannekin Pis", and challenges players to do their best to hit a fly and win a 50 percent discount on their plane ticket.

The campaign also takes advantage of outdoor advertising. There is an incredibly long billboard in Berlin with the world's longest advertising headline repeating the core message (destination and price) over and over again. See the pictures here.

The campaign was created by the Belgian Duval Guillaume Antwerp (offline) and Duval Guillaume E (online).

Comments on this entry

What agency created this-it's incredible!

Posted by: ali at September 16, 2005 03:48 PM


it's created by the belgian top agencies Duval Guillaume Antwerp (offline) and Duval Guillaume E (online).

Posted by: EJ at September 19, 2005 09:59 AM



Thank you very much for the info!

Posted by: Martina at September 19, 2005 11:12 AM


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