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September 16, 2005
Bacardi abandons the Latin Quarter

Bacardi has abandoned its controversial Latin Quarter advertising and replaced it with an advert featuring ugly people. Media Guardian reports the new ad is a response to the criticism towards the idea of mixing sexy people and alcohol. Robert Senior, managing partner at Fallon, Bacardi's new agency, explains:

"The joy of the campaign is that consumers will recognise a bit of themselves and their best evenings."

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