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Interactive marketing and other great advertising ideas since 2003
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October 10, 2005
The water drop advergame

It took six months to develop it, but it's really worth playing. The water drop advergame has been created by Polish agency Max Weber for Sanitec Kolo, to promote a special sanitary surface called Reflex. The core idea was to build an interactive droplet acting and looking like a real one in real Reflex Kolo environment.

The game is also in English, but at the moment you need a password to enter (you can get it online). I'm not sure I can give you mine, I don't want to spoil the viral campaign ;-)

saniteckolo.jpg

This advergame recently won the Silver Drum at the Golden Drum 2005 Festival ("Beyond the banner advertising").

Comments on this entry

Argh, this game is so bad. How about giving at least a hint on where to look for the password? Or at least not linking the English "want to play" to the page in Polish? I wonder how many people would actually go through the trouble.

Great blog.

Posted by: ilya at October 11, 2005 09:04 AM

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try this

password: roeofoloeox

Posted by: Talarek at October 11, 2005 12:31 PM

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THX my friend.
I was just getting mad of this Polish site

Posted by: Lieven at October 11, 2005 04:13 PM

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Funny but not enough to generate a viral process in my point of view

Posted by: st├ęphane at October 19, 2005 03:31 PM

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