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Interactive marketing and other great advertising ideas since 2003
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October 19, 2005
Guerrilla marketing in a coffin

A guerrilla marketing idea has been used in Rome to Gargoyle's horror books. Four "vampires" have walked around the city holding a coffin full of Robert McCammon's books. A lot of people liked the idea but some, as it's common in my country, rather reacted with scaramantic gestures :-)


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