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October 19, 2005
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This Air Sickness Bag has been created by Scholz & Friends Berlin to promote low cost flight operator Hapag-Lloyd Express. It is part of an award winning campaign (Effie Award 2005) that run last year in Italy and Germany.

With a minimum budget compared to its competitors HLX had to achieve maximum effectiveness by implementing a cross-media campaign using attention-grabbing ideas.

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