Which are the characteristics of a successful viral idea? Make it sexy and your chances of driving traffic will definitely increase. This is surely what Ebola Industries had in mind when it started working on a new campaign for Matura.it an Italian website targeting students. You can visit Sadomasoprof.com (also in English) to find out what they have created... Don't worry there is no porn, just a few "innocent" jokes
There are a video and a test-game which are nice to see for students. Then you also have forums, ringtones and a lot of other stuffs to click that take you to the Matura.it website actually lowering the overall user experience. Anyway, I'm glad to find a viral idea coming from Italy!