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Interactive marketing and other great advertising ideas since 2003
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October 20, 2005
Bluetooth marketing for Nike

In Barcelona, in Plaza Cataluña, Nike has installed a huge outdoor ad featuring tennis player Rafael Nadal, and powered with Bluetooth technology. By turning their Bluetooth connection on, users can download the new Nike Pro Tv spot and an exclusive Nadal screensaver. The campaign was planned by Media Planning Barcelona.

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