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Interactive marketing and other great advertising ideas since 2003
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October 27, 2005
BMW: cut & paste your dream car

In Thailand, BMW allows visitors to its website to download, cut & paste their dream car. A nice idea to let kids know about the BMW brand.
Here for example it's the popular BMW Isetta.

16 BMW models are available for download.

Comments on this entry

Well, just for info, such a project has been run in Poland for Fiat Panda 2 years ago :)

It also included application for users to design their own colouring of the car for online contest. Application is no longer available, but contest results can be found here:;_news=48&arch;=2003

Posted by: Jacek at October 27, 2005 01:14 PM


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