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Interactive marketing and other great advertising ideas since 2003
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October 27, 2005
Meet Honda and her friends

Thanks to Cleo I've found out about the The (Honda) Element and Friends Web Site. It's a nice videogame-style interactive experience where you drive around your Honda to meet strange but cute animals like the platypus and the opossum.


I think it has been created to target kids. Today I already posted about BMW targeting drivers' children with downloadable paper cars... Are kids the new influentials in buying a car?

Comments on this entry

FYI, Honda developed some equally quirky (and delightful) online advertising to support the Element's website.

Check it out here - Honda Element

Posted by: adverlicious at April 13, 2006 06:44 PM


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