adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

October 31, 2005
Polartec: shave your Yeti

Polartec has launched a viral marketing effort to promote its performance fabrics.

yeti1.jpg

Shave your Yeti online and then make him happy with a Polartec shirt. Before clicking, be aware that the Yeti is really ugly...

yeti3.jpg

Shave your Yeti is based on a good creative idea, but it has been poorly developed. To tell the truth, the effort isn't really worth generating word-of-mouth. Furthermore Polartec brand isn't visible enough.

Comments on this entry

In the past week my cross post of this

http://gattacainc.typepad.com/my_weblog/2005/10/shave_my_yeti.html

Has been getting mad google hits.

Posted by: Ben Popken at November 4, 2005 11:10 PM

--------------------------------------


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog