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Interactive marketing and other great advertising ideas since 2003
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November 02, 2005
Don't forget of baby boomers

A new report by Interpublic agencies Weber Shandwick and FutureBrand ("050 A Fresh Perspective") found out the majority of consumer advertising is focused on 20 to 40 years old people. And if you consider that in the UK, over 50-years-olds currently hold around 80% of disposable income (about £196bn in spending power), you realize how big is the chance you miss.

[News via BrandRepublic]

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