Together with MSN, Sprite has launched a branded entertainment website. The site targets teens and challenges them creating a graffiti design using pre-designed stencils and backgrounds. Graffiti can designed in 25 different locations and can voted by other users.
The Refreshing Wall also offers a downloadable screensaver that displays, in real time, the newest graffiti designs that users of the site are creating.
The Refreshing Wall is the second part of a co-marketing initiative online since April with a music site dubbed "The Scenario," which featured Sprite's character Miles Thirst.
Mediapost reports the news and the opinion of Gayle Troberman, MSN's head of branded entertainment:
Experiences on the Web --they can't be passive--they need to be active, particularly when you're looking at the teen audience. That's very much at the heart of what the Wall is."