In the UK, Panasonic is online with an advergame to promote its Lumix technology for digital cameras. The game has been developed by Inbox Digital and is nicely placed within the camera display (see below). It is quite funny to play but, most of all, has an interesting mechanism to assign the prizes. Basically it gives away quite easily £20 vouchers to purchase a Panasonic camera, while it assigns the digital camera only through a final draw.