Belga, Belgian Press Agency is online with a curious campaign to understand what's people's idea of Belgium. On Piclala.be visitors are invited to submit their photos interpreting the Belgium concept. The top ten pictures will win one night (only one???) stay in a Belgian hotel.

It's definitely an attempt to take advantage of user generated content to create some buzz around Belga's service but they didn't put much effort in it.

[via Marketingfacts.nl]