What about creating a scandal starring your best friend? Just go to The Rumormaker and they will help you out. You can use their custom made text, or you can set your evil spirit free writing the scandal details yourself. Also, you can upload your own picture to make the story looking even more real.
The "start your rumor" campaign has been created to promote the movie "Rumor has it..." with Jennifer Aniston and Kevin Costner.
The viral idea has been created by Pod Design.