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Interactive marketing and other great advertising ideas since 2003
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December 30, 2005
The bike advergame

In The Netherlands we (LaComunidad) have just launched an advergame for the insurance company AnderZorg. You can play it here and win every day an exclusive bike.


The game features the Company's testimonial, Mr AnderZorg, riding his bike on a rope trying not to fall when the bills hit his balance stick.

Of course, since I worked on it... I believe it delivers a positive brand experience, which is not always easy to create for an insurance company going online. Furthermore, it's very funny to play: just click on "naar het spel" and then register.

Comments on this entry

Did you (laComunidad) also develop the advergame for the albanifest 2004? It's not online anymore, but the game mechanics is identical to your bike advergame... and actually, from a guru as I consider you to be, i would expect a bit of originality :)

Posted by: Splash at December 30, 2005 08:55 PM


Actually I don't know about the game you are talking about. I must admit the game we did for AnderZorg isn't too original, but sometimes I think what is important is to create something that fits the brand.

Posted by: Martina at December 31, 2005 10:45 AM


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