In Belgium, Ford allows users to send special Valentine's SMS with branded love messages for uninspired lovers. Actually Ford gives people the opportunity to send free personalized messages, but if someone is (sadly) out of ideas, some suggestions are provided. For example: "Vandaag ligt de FOCUS op mijn liefde voor jou en als bewijs stuur ik je duizenden kusjes"... which means (if my Dutch is still good enough) something like "Today the fire (FOCUS) of my love is for you and as a sign I send you thousand kisses"...

Client : Ford Motor Company Belgium
Contacts : Jean-Paul Bodart – Hilde Phlippo
Agency : Ogilvy Belgium

more info:

http://www.fordmiracles.be/nl/credits.html

Posted by: Cooz0r at February 14, 2006 10:37 AM

I think the url is www.fordmirakels.be, and that goes to the website. It works fine now...

Posted by: Coolz0r at February 14, 2006 10:45 AM

I think those credits since long reached their expiration date (from the initial 'speaking billboards' camaign?)

Posted by: EJ at February 17, 2006 09:39 AM