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Interactive marketing and other great advertising ideas since 2003
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February 24, 2006
More public toilets in NYC!

Excellent guerilla marketing campaign by Saatchi & Saatchi New York to highlight the public restroom shortage in New York. Cardboard people were placed around certain locations to get people's attention to the problem.

[via A/D Goodness]

Comments on this entry

Very cool. They look so realistic too.

You know overseas there are real people who actually do that...

Posted by: David Wen at February 24, 2006 11:49 PM


great thing. but I don't think that they are the first who used cardboard people. for example, it was used in Lithuania couple years ago, it was cops on zebra crossings.

Posted by: jako at February 27, 2006 09:06 AM


it wuold be more complicated to represent a woman copy, but it would be more interesting, I think///

Posted by: Kseniya at March 2, 2006 03:20 PM


I really like the idea....creativity is what you need to reach the targets.
Congratulation to the agency!

Posted by: Carolina de Leon at August 28, 2006 11:26 AM


simply wonderful. And even more wonderful because it's by saatchi & saatchi. absolutely love them. If you'd like to see more examples of interactive media and my opinions/thoughts/humorous comments...

visit me at anytime!

i'd love to hear from you :-D

Posted by: rachel at October 24, 2006 02:31 AM


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