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Interactive marketing and other great advertising ideas since 2003
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May 28, 2003
What's the frequency Kenneth?

A new research, released today by provides interesting highlights on online consumer behavior and interactive marketing. The study shows online ad performance by frequency of impression, creative size and format, daypart and industry category, as measured across�s network of over 1,900 websites.
To learn more about the research, I suggest reading Marsha Geller today's article on Mediapost.

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