Reebok is launching "Reebok's Whodunit?" a new multimedia campaign that will be featured on the Internet as well as on tv. As explained yesterday on IAR four NBA players will star in a crime mistery while users will partecipate to the investigation with the chance to win tickets for the All Star Game 2004. As Mickey Pant, Reebok's chief marketing officer, said:
"The 'Whodunit' campaign is a great way for Reebok to directly involve and engage consumers in our brand, as well as drive traffic to retailers and our Web site".