Sorry I could not stop stop myself from using this funny title (I really can't hide my sarcastic copy soul ;-) But talking about such a serious stuff like Search Engines are (here comes the sarcasm again...), this post is to highlight you a recent article by Chris Sherman on SearchEngineWatch entitled "Measuring Search Engine ROI". It features the results of a survey by NetIQ in which more than 800 partecipants responded to questions about their search engine marketing efforts and the way they measure success, which, by the way, the 31% of them don't even measure...