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March 28, 2006
Poverty is unfair, also online

Draft London is behind the new online marketing campaign launched by Oxfam to make people sensible to the world poverty issue. To deliver such an important and serious message, Draft decided to take an entertaining tone of voice, setting up A Bit Unfair, and advertainment site which makes people "play with poverty".

The sad message is that no matter what's the game, rich countries always win. Things need to change.

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