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February 15, 2006
The PR audience is intelligent

“The U.S. and the rest of the world have much to learn from the Norwegian PR-market.”
Responsible for that “modest” statement is Jerry Judge, a former top manager of the PR-agency Lowe. Never underestimate your audience, like the Americans do, is Jerry Judge’s advice.
Jerry Judge says that the Norwegian PR sees its audience like intelligent human beings.
Maybe the Olympic gold medals to Norway have gone to their heads…

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