adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

April 04, 2006
Cabinet of Vision

Kudos to my colleagues of the Diesel online creative team and to Hi-ReS! for the new Cabinet of Vision website for Diesel Jewellery.


Check it out and let me know what you think!

Comments on this entry

it took me awhile to figure out what i was clicking through to see, but after that initial confusion its all got a very beautiful look to it. sort of a noir look that matches a dark pleasure that comes with shopping for expensive diesel jewelry. . . or something like that.

Posted by: monica at April 4, 2006 06:05 PM


Any site that is just 'waiting' screen after 'waiting' screen gets a big thumbs down from me.

I don't mind a longish wait at the start, but man, after that, stop making me wait EVERY TIME I click on something.

Posted by: Simon at April 5, 2006 03:50 AM


too arty. it's just like the rest of diesel website. slow and confusing. show me the product.

Posted by: Danny Boyd at April 5, 2006 01:50 PM


Agree with other comments. This is artsy for the sake of being artsy. Does Diesel want to sell anything or just be some weird, David Fincher-esque brand? Tying products to emotions is wonderful - hey rich media marketing is all about engagement - but you've only got a sliver of time online because there are 15 other blogs and "cool sites" that my buddies (and Adverblog) want me to check out.

Posted by: Matt Wright at April 5, 2006 07:40 PM


Totally agree, consumer experience also expresses itself through a basic respect of ergonomic rules! Besides, there is no real information on products...

Posted by: Carine Tenart at April 6, 2006 10:40 AM


Who cares about product info? They're selling cool, not a camera. I think it does a good job of addding a sense of mystery and style to what are, let's face it, pretty basic items. However, agree with all above, long waits for a pretty picture. If I wait that long I want to see something a bit more interesting than a non-interactive picture.

Posted by: nick at April 6, 2006 11:07 PM


WTF is up with this website? i actually wanted to go buy something from their jewellery site but i can't find anything! WTF, someone need to get fired for this.

Posted by: diesel at June 30, 2006 04:58 AM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog