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Interactive marketing and other great advertising ideas since 2003
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April 18, 2006
5 Things to Learn from Traditional Agencies (Creative Social)

What are the five things that Digital Creative Directors think they should learn off traditional agencies? Well when Creative Social ( last met in Barcelona they said:
- Charge properly for our work including Online work that goes offline and paid for pitches
- Properly introducing strategic planning to everything we do, by understanding the clients brands better
- Relationship management – Harnessing client relationships that will last decades not just years
- How to present our work in its greatest light
- Recruitment including Selling our industry to the next generation of talent, Investing in our people with training and PR-ing the great work our industry can do.


The next event is in New York later this week so if you want a topic discussed, please e-mail [email protected].

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