In the UK, the financial and business paper City AM has started delivering its podcasts to mobile phones taking advantage of Bluetooth technology. As reported on NMA "screens at Liverpool Street and Waterloo stations display a City AM commercial prompting viewers to turn-on the Bluetooth function on their phones to download an MP3 file of City PM, City AM's daily 5-minute news podcast".
This is a really cool idea, it's definitely an explosive mix of technology (bluetooth), media (mobiles + outdoor) and content (podcasts). Wow! Take note...