adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

May 23, 2006
Outdoor bluetooth podcasting

In the UK, the financial and business paper City AM has started delivering its podcasts to mobile phones taking advantage of Bluetooth technology. As reported on NMA "screens at Liverpool Street and Waterloo stations display a City AM commercial prompting viewers to turn-on the Bluetooth function on their phones to download an MP3 file of City PM, City AM's daily 5-minute news podcast".

This is a really cool idea, it's definitely an explosive mix of technology (bluetooth), media (mobiles + outdoor) and content (podcasts). Wow! Take note...

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog