On iMediaconnection, there is an interesting case study on an online campaign to support awareness of AIDS. "Live with It" is the first and only animated serial drama about living with HIV.
Created by Ignite Health, the site is online since the end of 2005. Through fictional animated characters "speaks not only to gay white males, but to a broad cross section of HIV sufferers and their care givers, carrying an emotional message that speaks directly to their fears, wants and needs". The site offers medical advice and treatment options, but also tries to build an online community to support people in need. A series of profiles have been also created on MySpace, to complete the integrated approach to such a delicate yet important problem.