Freestyle Interactive has launched Maddenoliday, an advertainment website as teaser for the upcoming release of the videogame Madden NFL 2007. The concept is extremely original, as it's inspired to the Christmas period and the Advent calendar. Maddenoliday is definitely very sticky and it creates an amusing experience also for those who are not interested in the game.
The site doesn't tell much about the game (but for this there is the official website), but it's full of goodies you wouldn't expect to find on a site for a football videogame. So congrats for the creative idea!