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Interactive marketing and other great advertising ideas since 2003
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August 18, 2006
Samsung and the lazy magician

In Russia, Samsung has launched a new website to promote its E900 phone. The hands of a magician invite the user to explore the phone and an excellent soundtrack creates a nice immersive experience.


I appreciate the interesting way to present the product, but I also believe the good concept could have been exploited more. For example, interactivity is almost non existent and could have been definitely taken much further. Apparently the magician was lazy :-)

Comments on this entry

This work is excellent! Idea is really cool:)
Russia rules

Posted by: Mark at August 21, 2006 11:16 AM


Interesting but it takes too much time to load and also very less information about the product and features.

Posted by: eTechSupport at August 21, 2006 05:17 PM


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