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Interactive marketing and other great advertising ideas since 2003
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October 17, 2006
Viral. Like no other.

After many video and photo previews, the new Sony Bravia ad finally arrived this morning. It's big, it's spectacular, it's impressive, but it's not as groundbreaking as the Bravia bouncy balls commercial. A bit less friendly and spontanious, or am I wrong? Anyway, I'm pretty sure that this commercial again will generate millions of online views for practically nothing. Viral. Like no other. :)

Comments on this entry

Amazing ad. Some day i hope work in a campaign like that. Thanks.

Posted by: Néstor at October 17, 2006 02:43 PM


Dear Sony Bravia,

You amazed me in 2006 with your epic branded video for the Sony Bravia, when you dumped 200,000 bouncing balls down the treacherously steep hills of San Francisco. The pairing of the Jose Gonzalez cover of “Heartbeats” for the music was absolutely superb.

Now, oh my dear Sony Bravia, now, you have truly brought me into a sorrow. After months of anticipation, you gave us this ad.

Not only have you failed to create the magical experience you did so well with your first ad, you even stooped as low to beleaguer an ever-tired classical song.

What made the first commercial such a massive hit? You created a feeling of wonderment, romanticism, nostalgia, curiosity, and provided everyone with a brief moment of inflection. Not only that, but the visual stimulation of watching thousands upon thousands of rainbow colored super balls bounce up and down in slow motion along the San Francisco hillsides was incredible. You provoked excitement, intrigue, and inspiration for all those that watched.

Why Sony Bravia, have you let us down with your ad, or should I say pathetic excuse for branded entertainment. I waited patiently for this ad to be produced, and now I am in a state of utter disappointment.

In the words of Derek Zoolander’s father, Larry Zoolander, “You’re dead to me boy [Sony Bravia]. You’re more dead to me than your dead mother.”



Posted by: Reid at October 17, 2006 07:07 PM


I wanted to like this, I really did. But the song has been done (said above), the environment is industrial and lonely in feel, and the clown (?!) made the whole thing feel like it wanted to be viral, and muddled any emotion they had generated to that point.

It's a shame because the execution and even the concept had great potential.

Posted by: Chris at October 17, 2006 09:15 PM


Chris, you must to watch a making off video.

Posted by: Néstor at October 17, 2006 09:52 PM


The ... clown is the worse part, If you have to add a detail people is going to hate just put a clown in your spot. buahh. I'm really disappointed, too much expectations.

Posted by: wu at October 17, 2006 11:06 PM


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