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Interactive marketing and other great advertising ideas since 2003
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October 18, 2006
Halloween, Virgin style

In France, Virgin Mobile has launched an Halloween promotional website called "Allowinner". It features a nice TV commercial (which you "have" to watch") and a slot-machine advergame.

A simple but nice effort, even if I don't understand why you have to watch the video in order to be able to play. Also, as usual, I don't agree with the forced "refer-a-friend" feature, which means, that if you want to play the game more than one time, you are asked to refer 2 friends.

Comments on this entry

It's very very funny ! congratulations !

Posted by: pat' at October 18, 2006 03:18 PM


yes it's cool. The creatives (benoit narbonnet and romain cotto) had made a good job. But it's too shy. comme on benoit ! work hard ! have fun !

Posted by: frank tapiro at October 18, 2006 06:05 PM


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