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Interactive marketing and other great advertising ideas since 2003
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December 12, 2006
Guerrilla action finds new advertising spaces

From Israel, a guerrilla marketing campaign for denim brand Revero. Maybe it's not really groundbreaking, but given the product advertised, it's obviously interesting for me to take note. Actually what's relevant to notice is that they spotted a new advertising space available in public spaces. Done properly, I mean with a sort of artistic approach, painted (branded) benches could work both for advertisers and for public administrations which could find a new revenue stream to fix their bills.

The agency behind it is Dear Communications Hub, you can find more images from the campaign on Flickr.

Comments on this entry

Love it!

Posted by: martin at December 14, 2006 08:51 AM


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