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Interactive marketing and other great advertising ideas since 2003
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January 04, 2007
Urban video spam?

Via Woostercollective, an interesting guerrilla marketing campaign done by chewing gum brand Sportlife in The Netherlands. Videos of a skateboarder got projected on the walls in the main Dutch cities with the goal of draw people's attention on the Sportlife's call to action: "Can you make it to the pack?".

Another form of urban spam as my friend Piers would say? :-)

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