adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

January 09, 2007
Have you got the Paris attitude?

Hold on a second, before your read further: this post IS NOT about Paris Hilton. C'Est So Paris is a brilliant website by BDDP & Fils agency for the Regional Tourism Committee of Paris Ile-de-France. They came up with a great concept to promote a city you wouldn't expect to have to promote (do we really need an advertising campaign to send tourists to Paris??) and they did it with a lot of sense of (French) humor.

parisian_attitude.jpg

You don't have to speak French to fully enjoy Paris (but it surely helps a lot, despite what the website is trying to communicate...). The website is fun, the offline campaign maybe it's scary...

parisian_attitude2.jpg

Thanks Jean for the link!

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog