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Interactive marketing and other great advertising ideas since 2003
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January 11, 2007
Fly me to the moon...

... but I can end up in France... there's a new online campaign, by The Moon Travel corporation, a fictional travel agency, to drive tourists to the Moon. Those who apply to reach this destination will actually arrive in Nancy or Metz, but I believe this is just a detail... :-)


Le Journal du Net reports more details on the initiative which debuted online last November with the mini-site and advertising spaces bought on MSN and Yahoo! messenger services. Since the launch over 45.000 French users have visited the site (which isn't much...), to take a series of (advergame-based) tests and win the travel to the moon. Overall the concept is nice, but according to me it has been developed though a site which looks somehow too complicated.

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