You already know I'm always glad when I see online marketing applied to social campaigns. The new one I've been told about by Dick and his agency (Achtung!) has been launched to draw people's attention on children suffering in The Netherlands.
The site is called in Dutch "Ik zie ik zie wat jij niet ziet" (which translates as "I see I see what you don't see") and it has been developed for SIRE (Stichting Ideële Reclame - Foundation for Non-commercial Campaigns) a is not government-funded association which works on campaign on urgent issues in society that do not get enough attention. The work done for SIRE by advertising agencies, web agencies and other companies is donated. The same goes for air time, ad space and other facilities.
In The Netherlands over 350,000 children witness domestic violence every year. Every year 80,000 children are physically abused. Every year 100,000 children are sexually abused. Thousands of these disgusting crimes more that remain unnoticed.
The site aims at pointing out such dramatic numbers and at raising awareness on the problem. The message is strongly delivered through a Flash website which uses strong images and concepts to deliver the message. Definitely a great site to visit and plaude. As Dick is going to share the numbers on it soon, I'll make sure to update you on the results.