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Interactive marketing and other great advertising ideas since 2003
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February 05, 2007
Axe, crime scene investigation

In its new marketing effort to promote Axe Vice, the brand has come up with an idea which is half way between CSI and Kiss the girls. The campaign is not running in the major Westerne countries, but just in a selected and limited number of regions such as, for example, France, The Netherlands, Mexico, Argentina and Portugal. The site they've launched to complement the offline effort is quite interesting and not as sexy as usual (but don't worry, it's not boring!). As I said, the concept behind it's an investigation. You have to find out why so many girls in town have become extremely naughty.

The advergame conceived very well and it definitely takes an effort to be solved. I gave it a try, but I'm not Grissom, so after the second try I sadly had to give up. I hope you have better luck (and will ;-)

On YouTube I've only found the Spanish version of the TV spot, in any case no, it's not Morgan Freeman the actor ;-)

Comments on this entry

By the way, this campaign is running in Russia too.

Posted by: metkere at February 6, 2007 09:45 AM


for me..the ad is no as CSI or Kiss the girls but... SEVEN....

Posted by: marko at February 6, 2007 08:12 PM


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