From The Netherlands, the country where the Big Brother was invented, now it's time for WK (Webcam zitten), which I think translates into something like "sitting in front of a webcam". It's a reality show (this time it's real, not fake as the Heidies... ops!). The site is all in Dutch, but to understand what's going on I can share with you the concept Floris has explained to me.
10 people have to sit one week in front of their webcam, 24/7. Sleep, eat, etc. Every day they get an assignment via a popular radio station. The contestants also have to gain votes, so they write to blogs, call tv-stations etc. to make themselves famous. By the end of the week only one person survives the ordeal and wins a year of free housing (the contest is linked to a bank who does mortgage consultancy via a webcam). The agency behind it is Qi.